ACTELUS
Discuss a workflow

Websites, brand and creative production

Websites, brand and creative production. Every engagement in this group is a project with a stated scope, a set number of revisions, a named deliverable list and a clear split of who is responsible for launch.

No client work is published for this group yet. This page describes the capability and how a project runs, which is all we can honestly show.

Shape
Fixed-scope project
Revisions
Counted, not open-ended
Deliverables
Listed before work starts
Published client work
None yet

Four kinds of project

  • Website design and development

    A site built so the content is in the HTML, the pages load quickly, the structure makes sense to a crawler and the copy is finished rather than placeholder. This site is built that way, and is the clearest example of the approach we can point at.

  • Brand strategy, identity and voice

    Positioning, the words a brand uses and the words it refuses, a visual system with tokens rather than one-off decisions, and a written voice guide a team can actually apply.

  • AI-assisted advertising films

    Short-form advertising video produced with generative tools inside a conventional production process: a script, a storyboard, a review round and a defined set of final cuts and aspect ratios.

  • Virtual try-on and product imagery

    Product visuals and try-on experiences for retail catalogues, built from your own product data and photography rather than stock imagery.

Agreed before it starts

Most of the problems in creative projects come from these four things being left vague, so they are settled in writing first.

Deliverables, listed
Page by page for a site, asset by asset for creative work, including formats and sizes. If something is not on the list, it is not in the project.
Revisions, counted
A stated number of review rounds at named points, rather than an open-ended loop. Further rounds are quoted as extra work, not absorbed silently.
Content responsibility, assigned
Who writes the copy, who supplies product data, who approves. Waiting on content is the most common reason a project slips, so it is named up front.
Launch responsibility, assigned
Who owns the domain, the hosting, the analytics account and the go-live decision. For a website we also agree redirects and what happens to the old URLs before launch day.

How creative work is judged here

A film or a product image is judged on craft and on fit to the brief. No conversion figure is attached to it, because none has been measured. There is no gallery yet either: this website is the work that can be shown. The rest of the evidence policy is on the claims page.

Describe the project

The scope, the audience, the deadline you are working to and what already exists. The first reply says whether it fits, what it would involve and what we would need from you to start.