Search, content and conversion work, offered the same way as the systems work: a defined scope, a stated deliverable, and no claim about a result we have not measured.
No campaign results, client examples or performance figures are published for this group. What is on this page is the scope and the method.
In practice an engagement starts in one of these and touches one or two others, because the problem usually sits between them.
Technical foundations first: crawlable HTML, one search intent per page, titles and descriptions that are unique and accurate, a structure a crawler and a person can both follow. Then content that answers the intent properly rather than targeting a keyword variant with a thin page.
Campaign structure, tracking that matches what the business counts as a result, and landing pages that say the same thing as the ad. Budget decisions stay with you.
Sequences that trigger from something real in your data, built so the conditions are readable and a colleague can change them later without reverse-engineering a flow chart.
Finding where people stop, forming a specific hypothesis about why, and changing one thing at a time. Where traffic is too low for a test to be conclusive, we say so rather than reporting noise.
A page built for one intent, with the friction removed from the step that actually loses people, usually a form, a price question or a missing answer.
No position is promised. Search results depend on competitors and on changes to the search engines themselves, so anyone promising a place is either guessing or describing a term nobody searches for. Where a test cannot separate signal from noise, the output is a judgement call, labelled as one. The rest is on the claims page.
Tell us where you think the problem is and what you can see in the data. The first reply says whether an audit is the right starting point, or whether the fix is smaller than that.
We would like to measure which pages are useful. Analytics only loads if you accept, and we do not use it to identify you.
